This collection came to life in close collaboration with Sally, owner of Stationery Stories.
Sally always had two big dreams: to live in Paris and to open a stationery shop.
The latter began years ago, when Sally’s life was influenced by international expat life as a child. Living in remote parts of Africa and Asia before the internet, she learned the art of writing letters and crafting her own stationery at a young age.
After receiving her Masters in political science from the London School of Economics, Sally picked up the corporate expat baton, spending 10 years perfecting her project management skills.
But artist genes run deep in her family, and, when planning her wedding in the French Riviera, Sally found herself returning to her artistic roots and designing her own wedding stationery. Her guests were so charmed by her creations they soon turned into clients…and Sally made her stationery atelier dream a reality when she moved back from Singapore to Amsterdam in 2018.
As for Paris, there’s still plenty of time! For now, Sally incorporates that Paris magic in her Amsterdam art de vivre.
When she isn’t running after her two young boys dressed in Breton stripes, she enjoys the rich cultural social life that Amsterdam offers – usually with a croissant and cup of coffee in hand.